As animal lovers, we are always on the lookout for the latest and greatest products to enhance the lives of our beloved furry friends. SUPERZOO 2024, one of the largest pet industry trade shows in North America, showcased a dazzling array of innovative and cutting-edge products designed to cater to every need and whim of dogs and cats. From health and wellness solutions to fun and engaging toys, this year’s event did not disappoint. Let’s explore the top new cat products unveiled at SUPERZOO 2024, highlighting the best of what the pet industry has to offer.
Our Top Cat Picks from SUPERZOO 2024
1. Boat To Bowl Wild Seafood Recipe Cat Food
Boat To Bowl offers a diverse range of pet food products, including dry food, wet food, food toppers, and salmon oil, all crafted with high-quality ingredients. Their Wild Seafood Recipe dry food is a standout, featuring a grain-inclusive formula suitable for all life stages, ensuring balanced nutrition for cats at every age. The brand’s commitment to using wild-caught seafood makes it a premium choice for pet owners seeking healthy, natural options.
2. Meowijuana® Avocado Treat Dispensing Toy Bundle
The Meowijuana by SmarterPaw® Avocado Treat Dispensing Toy Bundle is a fun and interactive way to keep your cat entertained while promoting healthy play. The bundle features an avocado-shaped toy that dispenses treats as your cat bats and pounces on it, stimulating their natural hunting instincts. Made with durable materials, this toy is perfect for keeping your feline friend engaged, while also providing a tasty reward for their efforts. It’s a great way to combine playtime with a treat that your cat will love!
3. SHERPA® Original Deluxe Pet Travel Carrier
The Sherpa® Original Deluxe™ Airline Approved pet carrier is designed with both comfort and convenience in mind. Its patented spring wire frame allows the carrier to conform to under-seat airline requirements, ensuring hassle-free travel. Mesh panels provide excellent ventilation, while locking zippers ensure your pet’s safety. The carrier features both top and side entry points for easy loading, and the seat belt security strap can double as a luggage strap. The padded handles and adjustable no-slip shoulder strap make it easy to carry, while the soft, removable, and machine-washable faux lambskin liner ensures your pet travels in comfort. Replacement liners are also available, and the carrier comes in both medium and small sizes.
4. sWheat Scoop Wheat Cat Litter
sWheat Scoop Clumping Wheat Cat Litter offers a natural, eco-friendly option for cat owners, with three varieties: Original, Multi-Cat, and Fresh Linen. The Multi-Cat formula is designed to handle the increased waste of multiple cats, providing superior odor control and clumping strength. Fast Clumping is ideal for quick, easy cleanup, forming solid clumps on contact to make scooping a breeze. Both varieties are made from 100% wheat, ensuring a biodegradable and chemical-free solution for maintaining a fresh, clean litter box.
5. Brilliant Salmon Oil
Brilliant Pet Care’s Brilliant Salmon Oil is a high-quality supplement designed to support your pet’s overall health and well-being. Rich in omega-3 fatty acids, this salmon oil promotes a healthy coat, reduces inflammation, and supports joint health. Its premium, wild-caught salmon source ensures that your pet gets the best nutrients without artificial additives. Regular use can help maintain your pet’s vitality and improve their quality of life.
6. Meowijuana® Jump ‘n’ Jamb – Deep Sea Squid – Refillable Catnip Toy
The Meowijuana by SmarterPaw® Jump ‘n’ Jamb – Deep Sea Squid is a refillable catnip toy designed to keep your cat entertained for hours. Shaped like a squid and filled with premium, organic catnip, this swinging toy encourages active play and satisfies your cat’s natural instincts. The refillable feature ensures the fun never stops, as you can easily refresh the catnip when needed. It’s the perfect combination of excitement and enrichment for your feline friend.
7. Loving Pets Flavorfullz Cat Treats
Flavorfullz Cat Treats are designed to delight your feline friend with irresistible flavors and high-quality ingredients. These treats are made to satisfy even the pickiest of cats, offering the delectable tastes of chicken, salmon, and tuna, plus a texture that keeps them coming back for more. Packed with essential nutrients, they not only reward your cat but also support their overall health and well-being. Whether as a treat or a reward, Flavorfullz makes snack time a moment of joy for your cat.
8. Uproot Cleaner Pro
The Uproot Cleaner Pro pet hair removal tool is a highly effective solution for tackling stubborn pet hair on various surfaces. Its specialized design features a dual-action brush that lifts and traps hair with minimal effort. Ideal for use on furniture, carpets, and clothing, it helps maintain a clean environment by reducing pet hair buildup. The tool is easy to use and clean, making it a convenient addition to any pet owner’s cleaning arsenal.
9. Fera Pets Whole Food Multivitamin Topper For Cats + Dogs
Fera Pets’ Whole Food Multivitamin Topper is a veterinarian-created supplement designed to enhance the overall health of both cats and dogs. Packed with a blend of organic, whole food ingredients, this multivitamin supports optimal immune function, energy levels, and digestive health. Its formula includes essential vitamins, minerals, and antioxidants that promote a balanced diet and overall well-being. Easy to sprinkle over your pet’s food, this topper ensures that your furry friend receives the nutrients they need in every meal.
10. HICC Pet Dental Cleaning Finger Wipes
Hicc Cat Dental Cleaning Finger Wipes offer a powerful solution for maintaining your cat’s oral hygiene with their unique fermented coconut oil formula, combined with natural and organic plant-based ingredients. Recommended by veterinarians, these wipes effectively reduce and prevent plaque, germs, odor, and bacteria, while freshening bad breath. Their daily use helps remove plaque and tartar, soothes gum irritations, and promotes overall oral health.
Check out the complete line of HICC Cat Health products here.
11. Wonderfold P2 Pet Stroller
The Wonderfold P2 Pet Stroller seamlessly transitions between a car seat, carrier, and stroller, offering unmatched versatility for pet travel. Its compact and lightweight design makes it ideal for on-the-go lifestyles, easily folding for convenient storage. With dual entry points, mesh ventilation for comfort, and a removable, washable floor pad, it’s designed for both ease of use and cleanliness. Added features like a leatherette handlebar, optional cross-shoulder strap, and safety-focused elements such as a one-step foot brake and a secure leash tether ensure a stylish and secure experience for you and your pet.
12. Churu Chicken Variety Pack Treats For Cats
The Churu 10 ct Chicken Variety Pack offers a delicious and healthy treat for your feline friend, made with high-quality ingredients like farm-raised chicken and natural wild-caught tuna. Each creamy tube contains 91% moisture and only six calories, helping keep your cat hydrated without the extra calories. Free from grains, preservatives, and artificial colors, these lickable purée tubes are perfect for feeding by hand, adding to food as a topper, or even disguising medication. With nineteen savory flavors available, there’s something to delight every cat, from kitten to senior.
13. Burt’s Bees Cat Dander Reducing Spray
Burt’s Bees for Pets Cat Naturally Derived Dander Reducing Spray is a gentle and effective solution designed to minimize dander in cats. Enriched with soothing colloidal oat flour and aloe vera, this spray not only helps reduce allergens but also nourishes your cat’s skin and coat. Made in the USA and cruelty-free, it offers a safe, natural way to keep your home and feline friend more comfortable. The 10 oz bottle is perfect for regular use to maintain a healthier environment.
14. Coastal Pet Products Turbo Scratcher Eco
The Coastal Pet Products’ Turbo Scratcher Eco cat toy is an eco-conscious choice made from 100% reclaimed plastics and features eco-friendly packaging. This toy not only satisfies your cat’s natural scratching instincts with a scratch pad made from 95% recycled materials but also helps protect your furniture from damage. Its neutral color seamlessly blends with modern home décor, and the rounded race track with a ball keeps your cat active and mentally stimulated.
15. ZYMOX Enzymatic Ear Cleanser
ZYMOX Enzymatic Ear Cleanser is a gentle, non-toxic solution for managing dirty ears in dogs and cats. It is ideal for long-term use in maintaining ear hygiene. Made in the USA, this cleanser features a blend of proteins, enzymes, and surfactants that effectively clean without harsh chemicals or detergents, reducing the risk of irritation. 
16. ZYMOX Advanced Enzymatic Ear Wipes
ZYMOX Advanced Enzymatic Ear Wipes are specially designed for daily ear care in dogs and cats, offering a gentle, hypoallergenic solution that’s perfect for sensitive ears. Each jar contains 100 textured wipes infused with Aloe Vera and menthyl lactate, which work together to calm, moisturize, and soothe irritated skin. These fragrance-free, dye-free wipes are also free of harsh chemicals, ensuring they won’t irritate your pet’s ears.
17. Wellness Appetizing Entrees Variety Packs
Wellness Appetizing Entrées Variety Packs offer a delicious and nutritious dining experience for adult cats, featuring protein-rich recipes with real protein as the #1 ingredient. Crafted with high-quality natural ingredients and added vitamins, minerals, and taurine, each pouch supports healthy hydration with a moisture-rich broth. The variety pack includes four crave-worthy recipes—Flaked Tuna, Flaked Tuna & Tilapia, Flaked Tuna & Cod, and Flaked Tuna, Mackerel, & Shrimp—allowing you to mix and match flavors to satisfy your cat’s taste buds.
18. COMING SOON: ChewMate TreatBrush Floss and Toothbrush Toy for Cats
This unique product was designed by a dentist. It’s a toy, toothbrush, flosser, and cat treat all in one! As they romp and play, cats brush their own teeth all the way to the gum line. The secret is in the patented “Floss Slots” and natural rubber bristles that clean the teeth, gums, and tongue with every bite. You get fresher kitty kisses and lower vet bills while your cat enjoys the comfort of cleaner, healthier teeth.
Elevating Pet Care with the Latest Innovations
SUPERZOO 2024 brought together some of the most creative and forward-thinking minds in the pet industry, resulting in an impressive lineup of new products that are sure to delight both cats and their owners. These innovations not only aim to improve the health and well-being of our furry companions but also enhance the bond we share with them. As we embrace these new offerings, we can look forward to a future where pet care continues to evolve, making our kitties’ lives happier, healthier, and more fulfilling.